The Dreamcatcher mission

The UN2030 Sustainable Development Goals
Formalised by the United Nations in September
2015, provides a foundation for action to solve
some of the worlds’ most difficult challenges.
197 Un General Assembly members adopted
these Goals. The ‘Dreamcatcher way’ is not
to view each goal as mutually exclusive.
Our aim is to purposefully facilitate and enable
overlapping of the goals to ensure maximum
impact. Read more

Dreamcatcher’s mission is to actively pursue mutually benefiting, responsible tourism, knowledge -and skills transfer and enterprise projects which benefit the local people in communities in Southern Africa.

For the communities and tourism services we work with, we engage in activities which

  • Actively provides opportunities to improve the local economic situation and lack of skills and knowledge, in practical, outcomes based and impact measurable terms
  • Acknowledges the autonomy, competence, culture, tradition of local people
  • We place special emphasis on struggling youth and children – the “born free generation” who are the leaders of the future South Africa. To engage in activities which give them a leg up, and we build bridges of universal understanding between all South Africans to secure a free, fair and universally harmonious environment for better futures for everyone
  • Encourages and actively assists the locals to protect and sustain their natural environment
  • Develops experiences which reflects and expands geographic spread and increases sustainability
  • With special focus on enterprise development in communities which address imbalances in the business fraternity and opportunities and aspire to enable a new generation of entrepreneurs in South Africa reflecting the demographics of South Africa. In this regard
  • Dreamcatchers has over the years developed, pioneered and implemented mutually inclusive, pluralistic economic duplicable models with initiatives which impact positively on the greater good of society, with specific reference to local communities who struggle in recurring poverty
  • Dreamcatcher chooses not to implement orthodox monistic business models which have dominated the global and local business worlds, to address the imbalances in the economic realities of South Africa. Together with communities and individuals in their communities to work on models which harness the opportunities of social enterprises
  • Dreamcatcher develops learning and educational materials, knowledge and skills transfer which is fit for purpose to ensure viable outcomes en increase sustainability
  • We innovate opportunities for growth in challenges which particularly contribute to the re-use waste and which reduce environmental hazards. And we add value to them by creating jobs, enabling entrepreneurs. Thus changing negative to positives. In this we specifically focus on youth and women to consider enterprise as a career option
  • We engage in bi-lateral, strategic alliances to facilitate sustainable outcomes by working in local -and global partnerships to realise our goals to address lack of the appropriate skills to alleviate poverty, facilitate self-sufficiency and which contribute to the contributing to a sustainable environment

For our clients, both those on holiday, participating in internships, volunteering with us in South Africa or supporting the items produced by empowered art, crafting and social engagement enterprises, we strive to provide

  • Wilfully include authentic community based experiences which directly benefits the locals, into travel itineraries
  • Opportunities to ‘Go truly Local’ in South Africa, to connect and discover the real, incredible, truly South African “way”, engaging with places and face to face contact with the locals in a rounded, enjoyable and informed way on their travels, on well-organised, guided tours and services wholly owned by local entrepreneurs.
  • Stay using competent local service providers who create jobs and improve their local communities
  • Quality hand produced arts, crafts, food and activities in unique communities which are vibe, tasty, value for money and above all: Fun and heart-warming!

What makes us tick? The Dreamcatcher ethos, code of conduct, ethics and standards

Dreamcatcher code of conductDreamcatcher is the founding umbrella organisation for a network of predominantly, but not exclusively, women (called Kamammas) and men (called Bhuti’s) running their own tourism enterprises and services. We share a common vision for better, fairer, tourism – and business deals which includes the creation of, and management of sustainable, outcomes based community-based entrepreneurial projects which facilitate local economic growth. 
To become a Kamamma or Boeti (community mother or brother), means that enterprises and services must show commitment to improve quality of life in their local community and be actively involved in making a difference to people and their local environment. We furthermore actively seek service providers from mainstream tourism experience, on or close to the main tourist attractions who share our ethos and are really doing their part to ensure that benefits accrue at local level.

Dreamcatcher is a founding member of the Global Community Tourist Network and is supported by the CBI in The Netherlands. We believe that visitors to South Africa and those who travel with us or visit one of our experiences are the best judges of whether we practice what we preach. They are directly exposed to our service standards as well. Dreamcatcher believes in being accountable for our actions and by the outcomes and impact we can provide in what we say we do.

To this end visitors and member countries monitor our actions by:

  • Visitors who use our services, the local communities and service providers we are involved with.We invite feedback to measure our impact, guide improvements and address needs
  • We are furthermore accredited and monitored by the CBI (Centre for the Promotion of Imports for Developing Countries), in The Netherlands. Dreamcatcher is directly accountable to the Global Community Tourist Network. We can be expelled or face sanctions from the Global Community Tourist Network which requires its members to adopt and practice a philosophy which ensures: the longevity, autonomy and general enhancement of local communities; empowering women entrepreneurs, (yet not exclusively); and on sound environmental practices.

Our code of ethics and conduct are actively geared to ALL the following principles and they guide all our activities. It is not enough to just do one or two. We work holistically and do not support “tokenism”.

  • Stamp out extreme poverty through fair business
  • Actively pursue economic viability, local ownership and autonomy
  • Deliver a quality service, professionally offered with high regard for safety and visitor well being
  • Ensure fair employment conditions in line with existing labour laws of the land
  • Subscribe to and enforce the UNESCO Bill of Human Rights (UNESCO)
  • Use local producers, guides, suppliers of service and work force
  • Minimize social impact of groups of visitors in the community
  • Eliminate child labour
  • Ensure the integrity and authenticity of local culture and community based tourism experience by developing and promoting community tourism experiences with authentic quality content
  • Safeguard the environment, which includes management of waste and its intrinsic health impact in the community
  • Encourage production of produce at local level
  • Discourage sex tourism
  • Pursue social equity and promotion of community well-being in consultation with the community
  • Foster dialogue and transparency at local level on issues which affect the local communities
  • Provide and facilitate appropriate training, skills transfer and capacity building of participants involved in the tourism service and skills transfer projects
  • Encourage tourism services to facilitate access for physically challenged visitors

Our primary goals in each of over 100 projects in communities we are involved with across South Africa

  • Education of all children under 16
  • Placement of special emphasis project which assist children at risk
  • Facilitation of equal rights for women and support of women & the physically challenged at risk
  • Reduction of mortality through education and working with health care providers
  • Prevention of diseases such as HIV and Aids, malaria and TB and aiding where possible to these projects

Besides adhering to the Code and goals above, we therefore invite visitors using our services to provide feedback to us on:

  • How we and our Kamammas and Bhuti’s are doing and
  • Whether the communities and projects they visit view our involvement with them as empowering and improving their quality of life
  • Whether Dreamcatcher does “walk the talk” and if we are making Nelson Mandela’s dream of a better life for all his people, work

Please give us feedback

We would appreciate hearing from you whether we are doing a good job and functioning in terms of our commitments above?. Please let us know what you think about us in terms of  our goals and your expectations on the following below? Please fill out our feedback form and we thank you for taking time out to do this.

  • Are we conducting our activities in terms of our Mission, our Code of Ethics and that of the Global Community Tourist Network to which we belong??
  • Are we maximising the benefits of tourism and development for and with the Kamamma, Bhuti’s and are the communities really benefitting from our work and the support of visitors?
  • Was your tourism experience meaningful, not patronising but assisting the Kamamma, children and community to increase quality of life?
  • Are we endeavouring to meet the aims and objectives of the United Nations Millennium Goals?
  • Was the quality of your experience meaningful, did you enjoy the interaction and were the service standards met in terms of food, accomodation and facilities?
  • Are we doing what we say we do: Making Nelson Mandela’s dream for a better life for his people, work in ways that the children, Kamammas and community are given dignity, confidence and the opportunity to grow into successful businesses which they wholly own?
  • Are we truly a responsible tourism development organisation, ensuring that the wider community benefits, not window dressing or green washing and is this visible through the people you interact with at local level?
  • Did you have fun, engaging social interaction within the community?