KickUp Kamammas – A health & wellness lifestyle empowerment project

KickUp - Promo video‘KickUp Kamammas’ is a first of its kind exercise DVD aimed specifically at teenage girls and women with socioeconomic challenges living in communities across South Africa. As community empowerment organization, Dreamcatcher were motivated to produce it for the teenage girls and women living in harsh socio-economic and stressful circumstances impacting on their well-being. KickUp Kamamma does not exclude anyone else who struggles to get to a gym or take time out to work on developing a stronger body and mind. It is a universal routine. Containing key motivational elements of nature, lifestyle, music and core body strengthening exercises, it can be put to work to play a powerful role in transforming and empowering the lives of South African girls and women. Today there are inoculation programmes for many life threatening diseases such as measles, small and chicken pox, diphtheria and many others. Very little if anything, is done to inoculate the girls and women against the stressful challenges they face in their daily lives. KickUp with Kamammas can help build strength, reduce the health implications of stress and lack of exercise as well as promote the development of self-esteem and leadership skills.

Kickup_kamammas_dancing_on_beachThis DVD can work anywhere from a classroom to outdoors; doing chores or in a community hall. After spending three years conceptualising KickUp Kamammas, a team of experts, passionate about South Africa were willing to help us with filming in March of 2015. As we traveled around the country, with its stunning environment, filming as we went along, it became clear that KickUp Kamammas is a much needed tool and that it can work in any country. Our plan is to make it available free of charge to schools, community halls, clinics and wherever a need for it is identified. During the filming, the positive results and manner in which it was embraced were heartwarming. Our thanks go to The Utopia Foundation who co-funded this project with Dreamcatcher. Their vision, working in communities across South America and Africa, where they saw the need for this project, is laudable. We are deeply grateful to work as a team with Utopia.

An African proverb says that ‘when you educate a man you feed his family / when you educate a girl, you educate a nation’.

How to acquire a copy?

Kickup_kamammas_teaching_dancingOur aim with KickUp Kamamma is to empower girls and women to grow themselves and thus a strong nation. KickUp Kamammas will be available for distribution in August/September 2015. This is a non commercial venture. We want to make KickUp Kamammas available free of charge to as many young girls and women living in socio-economic hardship as possible. We invite schools, clinics and Non-Profit organisations working with young girls or women to contact us to acquire a copy. If persons outside of our target group wish to acquire a copy of KickUp Kamammas, they are welcome to contact us via our contact form on the website. We accept donations to enable us to spread these important benefits free of charge to as many girls and women as possible, where ever they may be. Excerpts from the DVD will be available on UTube and our website soon.

With thanks and in recognition:

Our heartfelt thanks to Drs Henna Renfurm, Social Anthropologist from Holland; Debbie Siebers, Fitness and Empowerment Expert from the United States, Ricardo Alvarez, gifted
Film/documentary maker, Writer, Editor and Cameraman, who also co-directed this with Anthea Rossouw, founder of Dreamcatcher who conceptualised the project and is the producer on behalf of Dreamcatcher. We also thank the St Martin HIgh School in Soweto, Kairos HIgh School in Heidelberg, Nuy Stasie Primary School in Nuy, Melkhoutfontein Primary and Middle school in Stilbaai. The many Dreamcatcher Kamammas and Local site Mentors, offering support, food, accommodation and literally hands on everywhere. We included some of our typical tourist experiences to remind the girls and women of their heritage. Further thanks to the Drummers in Soweto, Elephant Adventures in Bela Bela, Botlierskop Private Game Reserve in Mosselbay district; HIghgate Ostrich Show Farm in Oudtshoorn, Nuy Valley Guest House and Wine Estate and Eikendal Lodge in the Somerset West district.

Music Rights

We are grateful to Disney who put the first 50 seconds of music of “The Circle of Life” at our disposal free of charge and to Universal Music for hugely reduced rates and help to acquire the lyrics and music of “Best day of my Life” by American Authors.