University of Grahamstown & Sussex – Local economic development

“Place Marketing, Tourism Promotion and Community-based Local Economic Development in Post-Apartheid South Africa: The Case of Still Bay – The “Bay of Sleeping Beauty”.

Local economic development (LED) is a community-based development response to changes in the economic fortunes of a locality. Various economic strategies are associated with LED, some of the most prominent being those of place marketing and attempts to refocus economic activity along new or previously underused avenues, with tourism promotion being an increasingly common option.

The authors examine the responses of the small community of Still Bay (Stilbaai) in Western Cape Province, South Africa, to economic crisis and the absence of vital social facilities. Critical to the success and sustainability of this LED initiative was the establishment of various community development projects, in which certain key actors took a leading role in bringing the community together.

Community cooperation, linked with successful place marketing and tourism promotion strategies, has laid the basis for the economic revival of the town and empowerment of historically disadvantaged groups”.

  • Prof Etienne Nel –  Rhodes University, South Africa
  • Prof Tony Binns- University of Sussex, United Kingdom

URBAN AFFAIRS REVIEW, Vol. 38, No. 2, November 2002 184-208

The writers of the review above, worked with Dreamcatcher Founder Anthea Rossouw to consult and learn about her roll in the refocus of the economic activity in Still Bay (Stilbaai). The review provides invaluable insight into the efforts of the writers to expose what happened in Still Bay (Stilbaai).

To read the full article the online version of it can be found at